Hi, I’m Lauren!

I had lost count of the amount of times I was working in dead end office jobs, wishing I could be doing something I loved everyday. Something that let my creative juices flow and made my heart happy. Floristry had always been in the back of my mind, but I had just never taken that leap, mostly because at this point I didn’t believe in myself enough.

Thankfully, fate had other plans and the stars aligned. In the same week that I left a particularly unfulfilling admin role, I was accepted into TAFE to gain a Cert III in Floristry AND I secured a new job at a beautiful local florist. Talk about hitting the jackpot right!

Fast forward a few years to today, and here we are - Into The Bloom is my dream and passion, my calling. Here for you, working with you, getting to know you and helping you to make sure your flower dreams are realised, and that they are as stunning and unique as your personality, giving you peace of mind so you can relax and take in the moment.

We pride ourselves on being able to tie all floral aspects together and really bring your vision to life. We love to use as many locally grown flowers as possible, and source the highest quality blooms on the market.